Marketing has experienced a significant evolution roughly every two decades. We went from the 4 Ps of marketing, introduced in 1960, into the digital boom of the 2000s when marketers became obsessed with data, which was treated as “free.” Personalization was king. Performance over anything. However, data misuse brings distrust and legislation. As privacy-driven expectations “broke” our current marketing strategies with consent platforms, IAB frameworks, privacy UX, and big tech like Apple’s Tech Transparency Project (TTP), we need to realize that trust fuels performance more than precision. Privacy should be…
Read MoreMarketing is broken. Privacy can fix it. by Usercentrics
