Month: June 2025

If something can be measured, it can be improved. By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing.  SEO KPIs connect your marketing objectives to your SEO reporting and should feature prominently in your SEO plan. In a time of rapid change – when both search engines and users are embracing AI – tracking your SEO and organic performance is more critical than ever. This article breaks down the key SEO metrics…

In an era where Google is increasingly powered by AI – from generative search results to automated bidding – your data is no longer just support, it’s the engine.  To win today, you must think bigger:  Feed Google with precise, actionable signals – micro-conversions, CRM-verified leads, and high-value audience lists. Leverage server-side technologies like Google tag gateway. This article explains how to improve your PPC lead quality by strengthening the signals you send to Google, using smarter tracking, audience targeting, and campaign feedback loops. With today’s AI-fueled search dynamics, quality…

There are 3 types of bid strategies in Google Ads: manual bidding, automated bidding and Smart Bidding. PPC practitioners generally fall into one of two camps: those who stick with the control of manual bidding, and those who lean into automation with Smart Bidding. But what about the middle? Is there a time and place for automated bid strategies, like Maximize Clicks? Is this a Goldilocks solution or a good-for-nothing solution? In this article, I’ll cover everything you need to know about Maximize Clicks, including: What is Maximize Clicks bidding…

Amazon Ads and Roku are launching a partnership that will give brands access to over 80% of U.S. connected-TV households — a move poised to shake up the streaming ad market just in time for the 2025 holiday season. Driving the news. The two companies announced the partnership revealing that Amazon’s DSP will be used to place ads across the Roku Channel, Prime Video, and other inventory available on Roku and Fire TV platforms. The offering is expected to launch in Q4 2025, giving media buyers a new, consolidated pipeline…

President Trump is giving TikTok more time to resolve its future in the U.S., issuing a third 90-day extension on the enforcement of a law that could ban the platform unless it’s sold by its Chinese parent company, ByteDance. Driving the news. White House press secretary Karoline Leavitt confirmed Tuesday that Trump will sign a new executive order this week, extending the deadline for a U.S. sale. “President Trump does not want TikTok to go dark,” Leavitt said. This marks the third enforcement delay since the sale-or-ban law took effect…

Google is now rolling out Search Live, the talk and listen version, not the video version, but the conversational talk and listen version, within the Google Search app. Google says Search Live lets you have a back-and-forth voice conversation with Search and explore links from across the web. Again, this is the voice input version, missing the camera input aspect that Google demonstrated at Google I/O weeks ago. What it looks like. Here is a video of it in action: How it works. First, you need to opt-in to the…

Google announced that its new video generation model, Veo 3, will be integrated into YouTube Shorts later this summer, allowing creators to generate short-form videos from simple text prompts. Driving the news. YouTube CEO Neal Mohan unveiled the update, pitching AI as a tool that empowers creators to tell stories and build careers. The integration builds on Google’s earlier work with Dream Screen, but Veo 3 goes further — creating full videos with both visuals and sound from a few lines of text. Why we care. This move could reshape…

Google has updated its URL structure best practices SEO documentation to add new examples, while also making significant changes to the document’s structure. Google made it clear that no changes were made to how Google processes and handles URLs, and that this document update was just to help clarify the written guidance. What changed. Google wrote that they “Reorganized the URL structure documentation so it has a clearer flow and is easier to navigate, with added examples based on real-world URLs we’ve encountered.” You can compare the current version of…

Most people still think of AI as a tool for generating content or powering chatbots. But agentic AI is already driving deeper transformation—especially in customer experience. Unlike traditional AI, AI agents don’t just respond—they act. These systems plan, reason, and execute tasks across departments, pulling from structured and unstructured data to deliver real results. From reducing time-to-resolution in support, to enabling real-time personalization in marketing, AI agents are helping brands move faster, serve smarter, and scale customer impact—without scaling headcount. In A Practical Guide to Agentic AI for Customer Experience…